Online stores are frequently considered being unappealing or badly designed. Often products are clutter all over the place with little to differentiate the design from any other web sites. You might argue that selling products is more important to an online store than having an attractive design, but these 60+ examples prove that some of the e-commerce sites managed to combine usefulness with beauty.
When you’re in the process of designing a website the important thing to consider is to pick a style that matches your customer brand. Off course, this is not written in stone. There’s no reason why you need to get fixated to one particular style. Several different styles can be combined together perfectly as you’ll notice in some of the showcase below.